About Us


Making the World a Better Place For All of Us

Our Story

I am Alexandra and I love travelling. I love people and I am passionate about wine and Romania. The question I had when I founded the Association was how could I experience all these at once? Looks like wine tourism may be the answer.

The idea of creating a NGO started some years ago when I was a PhD student, during my scientific research about sustainable tourism within globalization. After a short but very intense study visit in the winegrowing region Neusiedlersee, Austria, I could understood the importance of the local community in assuring a successful wine experience. By acting each one for his community you may succeed as a whole. Meanwhile, I had started working as a volunteer in the organizing team at the Bucharest International Wine Competition. It was then when I realized it was high time I did something in order to develop more the wine tourism sector.  That is why, I founded this Association and all my current efforts are towards the wine tourism industry: developing and promoting the Romanian wine tourism, the Romanian wine experience

What We Do

Main Objective

We promote Romania, its wines and our local cuisine as we strongly believe that these are the key – elements that define the Romanian culture.

Bring All Together

Our aim is to increase the knowledge about Romanian wine and food culture. This is possible by bringing all together: wineries, wine lovers, tourists, travel agencies, enthusiasts or any other stakeholders interested in developing a sustainable wine tourism concept.

Innovative Concept

We create a partnership between the Romanian entities and the international ones in order to empower all the nature actions related to gastronomy, wine and tourism.

Pure Romania

We can make the tourist expect the unexpected. Feel the Romanian wine experience! Visit our country! Meet the locals! Be amazed by our landscapes, by our local cuisine, by our wines.